The ALS ice bucket challenge: Analysis of why it went viral

The ALS ice bucket challenge, better known as #ALSIceBucketChallenge or #icebucketchallenge, was almost the perfect storm for viral fundraising. In my course, Designing Health Campaigns Using Social Media at Tufts University, we analyzed why the challenge went viral. Not surprisingly, given its popularity, my students had all heard about it and watched challenge videos. About […]



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